The Kennesaw State Business Association announced a six-week business principles course aimed to educate small business owners in good standing, their employees and KSU students beginning on March 13.
According to the KBA website, “KBA University” is a business principles course designed for those wanting to understand what it takes to start, build and maintain a profitable company.
The course curriculum includes topics in marketing, networking, professional selling, business law, taxes, accounting and payroll, according to the KBA website.
KBA Chair David Griffith said that the association is focusing on making connections through this course between students and proven business leaders and professionals that can be a resource for the students later on in their academic and professional careers.
“Employers want to see initiative beyond the classroom from the candidate when they are making a hiring decision,” Griffith said. “KBA U can only help a current student when it comes time to enter the workforce”
The format for the program will be consistent throughout the duration of the course, with a KSU professor speaking for 45 minutes and a KBA professional following with a presentation. After both individuals have presented, Griffith said that there will be a 30-minute question and answer session.
According to KBA’s website, the cost of attendance for the six-week course is $100, which covers tuition, lunch and materials, but KSU students may attend the course free of charge. Payments made for the course will be credited back to the Coles College of Business to be used for scholarships and program fees.
Griffith said that KBA sees the program as an opportunity to further give back to the community by providing free tuition to KSU students as well as tuition funds to the Coles College of Business. KBA generates close to $100,000 a year on average to be invested back into Kennesaw schools and non-profits.
“KBA as an organization is hopeful that KBA U will further bridge the gap between the Kennesaw business community and Kennesaw State University, particularly the Coles College of Business,” Griffith said. “Kennesaw State and the city of Kennesaw need to have a more intimate and collaborative relationship especially when it comes to the business community in Kennesaw and Northwest Cobb County.”
Griffith said that there are currently 30 business professionals and students enrolled in the six-week course.
The enrollment cut off date was on March 5, and more information about the course can be found on the KBA’s website.
