Keagan Urian Nairu, a junior accounting major at Kennesaw State, owns and operates his own clothing company called NAIRU Clothing, an online store offering handmade apparel.
Nairu said that NAIRU Clothing stands for “new age indigos redefining unity,” and that he aims to spread messages of truth among all ethnicities while donating to a greater cause.
According to Nairu, “25 percent of the sales from each ‘Project Indigo Blue’ specified item of clothing or apparel will go to benefit the homeless population of Atlanta, Georgia.”
His online store had a successful first month of sales, selling $625 worth of merchandise from March 20 to April 20, which Nairu considered “a check mark in the win column for the brand.”
“The entire idea of this brand is to promote the message of unity through diversity,” Nairu said. “However, this concept is nothing new as it is only a continuation of the work that Rev. Dr. Martin Luther King Jr. did.”
Nairu models his life and work after King, wishing to “see a time where nations of brothers and sisters are able to live in complete harmony.”
“I want to be able to spearhead this movement based on unconditional love and rise to a position such as King’s so that I am also able to manifest peace into the world,” Nairu said.
One way the brand recognizes its customers is through @nairu4younity, an Instagram account where customers with inspiring stories are represented and celebrated.
Nairu has self-operated NAIRU Clothing since obtaining his business license last July, only relying on one outside source, Spectrum Printing Supplies, for the stitching that appears on the hats, an activity Nairu plans to do himself in the future.
“I hope to be able to further the growth of NAIRU so that I can continue positively affecting the lives of others,” Nairu said.
Nairu has aspired to launch his own clothing company since the beginning of high school and has managed to do so, creating a brand that benefits Atlanta’s most marginalized people.
Since a young age, Nairu felt that God created him for a special reason, and now believes he knows what that reason is — using NAIRU Clothing to help the homeless.
“My goals are to one day be as big as any other brand of clothing that has made itself a household name,” Nairu said. “Also, to create the first ever NAIRU homeless shelter to get underprivileged individuals off the street.”
Beginning this fall, Nairu and associates will visit Atlanta to pass out sack lunches and water to those who are unable to provide for themselves.
To purchase clothing from NAIRU, visit nairu4you.com, and to learn more, follow @nairu4you on Instagram.
Students desiring to help the homeless population in Atlanta can donate to the “Project Indigo Blue” GoFundMe page or contact Keagan at nairu4you@gmail.com.