Kennesaw’s Brunswick Zone XL is trying to cater to KSU students and adults in the area with a large-scale renovation scheduled to be finished by the end of November.
With renovations in the works during the last year, the venue already features 34 new black light bowling lanes, high-definition video walls at the end each lane and new menu items.
“In order to stay ahead of our competition, we’re upgrading and staying trendy,” said Todd Falter, the general manager. “Because this is a 20-year-old building.”
In two weeks, Brunswick will start another round of construction. Management plans to upgrade and move the arcade and laser tag arena and extend the full-service bar, separating areas for younger kids from the areas that are for the adults.
“I think if you came in here five years ago, you would see a lot of yellows, blues and reds,” Falter said. “It was more of a kid theme, so we were catering to the kids and we just kind of accepted the adults.”
With wood floors, newly painted walls and décor, the venue presents a striking difference from its original style.
“We are going for more of the adults, families, daters, people like that that just want to come out on the weekends and have fun,” Falter said. “And the kids will come no matter what.”
In August, the location also made a few changes to its menu, adding hand-battered chicken tenders and mango habanero chicken quesadillas. The cooks now bake hand-stretched pizzas in a new deck oven, making them crispier than ever.
The most unique menu items, however, are the five-pound behemoth burger and two-foot-long Coney Island hot dog.
“They’re like wow factors,” Falter said. “When you come out with a group of ten, you order this huge burger, and it comes out with a sparkler on it, it turns heads everywhere.”
The new upgrades set to be finished in November will also add at least 15 to 20 new interactive games to the arcade, bringing the total to around 80 games.
“I definitely want to increase our relationship and talks more with KSU,” Falter said. “Obviously we are in the business to make money, but we also want to provide a clean, safe environment for all KSU students to come and hang out.”
