Complementing KSU athletics’ massive identity overhaul, the Owls took another step forward in emerging as a DI program. They announced on Aug. 15 a new apparel deal with Adidas, one of the top outfitters for college athletics.
The new multi-year deal means new uniforms for the 17 intercollegiate athletic teams, which were previously outfitted by Russell Athletics.
“This is just another great day in the history of Kennesaw State University and the Department of Athletics,” KSU Director of Athletics Vaughn Williams said. “The deal with Adidas is another positive step in moving the Department of Athletics forward and creating a consistent look for all Kennesaw State University athletic teams.”
The Department of Athletics has been in the midst of a re-brand for the past year. In June, the department unveiled a new logo—the first time in school history that the athletics logo had been changed.
Along with the new primary mark are six alternate logos, as well as a school-specific font.
“We received tremendous positive response to the new logos we released in June, and are excited to see the reception that these additional new marks will receive,” said Lauren Katovsky, assistant athletics director for corporate sales and marketing. “We have been working real hard over the last year on the re-branding of Kennesaw State University Athletics and are looking forward to showing off our new look.”
