It was a sunny day for students waiting to play games at the UberOne One Tour. Photo credit: Julia Banks.
The traveling sales event occurred on October 20th and 21st.
Crowds lined up despite the heat to engage with UberOne’s traveling sales tour on the Kennesaw Campus Green.
The UberOne “One Tour” is a traveling autumn pop-up event for college campus students. This tour, operated through the CNC Agency, is currently in its second iteration. Previously, the tour took on an arcade theme.
This year, the One Tour fittingly incorporates a vehicular theme. All of the employees wore racing firesuits adorned with the UberOne color palette. Tires and racetrack-inspired decor adorned the portable stage. The new design seems more visually aligned with Uber as a brand.
The One Tour came to promote a discount for the paid UberOne service. Students at the event could earn twelve free months of UberOne. UberOne includes perks for both UberEats and Uber, including $0 food delivery fees, exclusive perks at participating stores and discounts on Uber drives.
After signing up and presenting the confirmation to an employee, students received access to the remainder of the pop-up.
Students could earn gift cards and perks by winning racing themed games. Photo credit: Julia Banks.
Gift bags were also distributed, including products from numerous brand partners. Sephora provided two Glow Recipe serums, a Noyz perfume sample, a Laneige toner sample and a Rare Beauty bag. Aldi contributed several individual-sized snack bags. Other products included a USB-C charger, a pack of Tums and a packet of Emergen-C.
Reactions to the event were generally favorable.
“I waited about half an hour,” one student commented. “Considering the Sephora products seem to be pretty trendy, I think it was worth it. I’m curious to actually check out the UberOne app and see if the coupons and deals are worth it.”
Other students did not wait in line and questioned the ethics of brand marketing on campus.
“I dislike it when big businesses [host] these big elaborate events on campus,” said a junior. “It’s very predatory…to me.”
Despite the long lines and heat, the One Tour seemed to be a success among the campus. It likely will not be the last marketing tour seen on the Campus Green.
