How K-pop’s global rise has impacted American culture, boosted the economy, and united fans at Kennesaw State University.
In recent years, K-pop has surged from a niche interest to a global phenomenon, with its influence reaching far beyond the borders of South Korea.
The music genre, characterized by its catchy melodies, meticulous choreography, and diverse fanbase, has not only captured the hearts of millions, but also significantly impacted the American economy and fostered a sense of community among fans around the world.
The history of K-Pop’s rise in America
The roots of K-pop can be traced back to the early 1990’s, when South Korean entertainment companies and groups began to produce music that blended Korean vibrant pop with elements of hip-hop, R&B, and electronic dance music.
Groups like H.O.T and Seo Taiji and Bots paved the way for what later would become a global sensation.
K-pops journey to America gained traction in the late 2000’s and early 2010’s, propelled by the success of acts like Girl’s Generation, BTS, and EXO. These groups not only captivated the audience with their infections beats and dynamic performances, but also leveraged social media platforms like Youtube and Twitter to cultivate a dedicated fan base.
Using these platforms, they also formed a very strong group of people for them to actively converse and connect, allowing them to be interpersonal with their fans.
The Economic Impact of K-pop in America
The allure of K-pop goes beyond its musical appeal; it has become a lucrative industry that drives economic growth and fosters cultural exchange among other countries. According to a research study titled “From Cultural Export to Economic Engine: Examining the Role of K-Pop in the Growth of the South Korean Economy” by Jiheon Park Shattuck of St. Mary’s Forest City International School in Malaysia, K-pop has played a pivotal role in boosting South Korean Economic Activity.
One of the key factors contributing to this economic success is the digital music market, according to Jiheon.
South Korean is home to 13 available streaming platforms for music, which provides extensive digital infrastructure that not only makes music more accessible to South Koreans, but also allows for global trade of K-pop music, which leads to increased revenue streams and international partnerships.
The Impact on American Businesses
The ripple of K-pop’s popularity extends to the American Economy as well. Activities such as Concert tours, merchandise sales, and collaborations with American artist have become lucrative ventures for both Korean and American Entertainment companies.
BTS, for example, made history with their “Love Yourself: Speak Yourself” world tour, generating over $100,000,000 in revenue and attracting a diverse American Fan-base.
Furthermore, K-pop’s influence also dips into fashion trends, beauty standards, and language learning. K-pop enthusiast often delve into Korean ways of life, such as cuisine, traditions, and fostering an understanding and appreciation for South Korea.
K-pop’s Effect on Campus
K-pop’s impact even follows us at Kennesaw State. Students at Kennesaw State embraced the Genre with fervor, forming dance groups and organizing shows that celebrate the genre’s infectious energy and dynamic performances.
On April 2nd, a show hosted at Kennesaw State, in collaboration with the Korean Department and the Korean Education of Atlanta, drew K-pop enthusiasts from across the school, showcasing the genre’s growing influence and appeal.
In an interview with Cristina Sunberg, a passionate K-pop enthusiast at Kennesaw State University, she shared her journey with the world of K-pop.
Cristinia revealed her introduction to K-pop began with the group known as “Stray Kids,” whose music and fashion captivated her from the start.
She expressed admiration for K-pop fashion, stating, “With K-pop, I really like their fashion… When they get on stage, I say ‘oh my god, I would wear that.’”
Cristinia also had a deep love for the K-pop group known as “Girls Generation”, seeing them as a stepping stone for modern K-Pop.
K-pop’s meteoric rise to a global music superpower has left an undeniable mark on American and Global societies. Through its infectious music, innovative strategies, and passionate fanbase, K-pop continues to bridge cultural gaps, stimulate economic growth, and most important, bring millions together to celebrate a culture that deserves its recognition.