Local theaters have found renewed relevance in hosting live shadow cast performances of “The Rocky Horror Picture Show.”
The Earl and Rachel Smith Strand Theatre, known as “The Strand,” in Marietta Square is set to debut a rendition of the film with a live shadow cast of local talents in October of this year.
As The Strand prepares to embark on a new chapter, it will captivate audiences again with its upcoming production of the “Rocky Horror Picture Show.”
The “Rocky Horror Picture Show,” a cult classic film originally released in 1975, enthralled audiences with its unique blend of horror, science fiction and campy music for nearly 50 years.
The film transcended the boundaries of traditional cinema, in both cinematic content and viewing experience.
Unique traditions of the show include shadow casts, callback chanting and costume contests. An important tradition of these performances is marking the foreheads of first-time “virgin” attendees with a red ‘V’.
“The Rocky Horror Picture Show is for outcasts,” Venus, the director of The Strand’s live cast said. “It’s a living, breathing thing.”
Having directed college theater productions, Venus says they understand the profound impact this film has on people, especially its ability to empower and unite. Their vision encapsulates the role devoted fans serve in fueling this film’s legacy: there is no Rocky without its fans.
“Rocky Horror Picture Show” has served as an artistic platform for addressing societal taboos and challenging conventional norms surrounding sexuality, gender and personal identity.
Through its portrayal of diverse characters and themes of sexual liberation, it has sparked conversations about the rights of queer people, body positivity and the fluidity of human sexuality.
As a result, the film has gathered a cult following within marginalized communities serving as a place where people can find joy and self-acceptance.
The Strand has a history of audacious maneuvers, each a testament to its revolutionary spirit.Built in 1935, this iconic art deco theater embraced “modern technologies,” including air conditioning, seating for one thousand people and an acoustical sound system.
In 2002, The Strand was vacated and left to deteriorate following stringy buyouts from the Martin Theater Chain and The Georgia Theatre, Inc. Later that year, community leaders began exploring possibilities to restore The Strand, leading to the formation of Friends of The Strand, Inc.
The theater has continued to grow through new architectural plans and fundraising initiatives like the “Grand for The Strand.” This commemorative seat campaign generated contributions from hundreds of benefactors, including Paul Newman and Joanne Woodward.
The renovated theater finally reopened to the public in November 2008, with its official grand opening ceremony held in January 2009.
With its storied past and commitment to innovation, the theater promises to deliver a spectacle that honors its rich heritage while embracing the film’s vibrant and liberating energy.
