Fifth Third Bank recently announced that it will extend its sponsorship agreement with Kennesaw State for four years, until 2023.
The sponsorship agreement gives the Bank naming rights to the university’s athletic stadium as well as designation as the Official Bank of Kennesaw State Athletics.
Assistant Athletic Director for Communications and Broadcasting David Beall said that the continued sponsorship with KSU Athletics will affect the entire athletic department.
“Outside of the obvious naming rights to the stadium, which football, soccer and lacrosse all play in, the financial part helps fund scholarships for student-athletes, which is at the center of what we do,” Beall said.
A large part of the extended partnership is Fifth Third Bank’s commitment to creating a better experience for fans at Fifth Third Bank Stadium, according to KSU’s website.
Some of the added features include new Fifth Third Bank mobile charging stations in the stadium, the Fifth Third Bank helmet shuffle game on the big screen and the Fifth Third Bank money machine game.
“We are committed to building stronger communities, and it’s an honor to support our next generation of leaders through sponsorship of some of KSU’s programs,” said Randy Koporc, Fifth Third Bank’s regional president for Georgia.
Fifth Third Bank first entered into the agreement with the KSU Athletic Association in 2013, then including large financial support for improvements to the self-named athletic stadium as well as support for other athletic programs and facilities, according to KSU’s website.
“Fifth Third Bank shares our values of building champions in the classroom, on the field and in the community. We are thrilled they are investing in our student-athletes that will help shape future generations,” KSU’s Director of Athletics Milton Overton said.
