Kennesaw State’s Office of Strategic Communications and Marketing created a new position of internal communications manager and introduced a new tool to replace KSU Inform as a response to the Comprehensive Administrative Review analysis.
The University System of Georgia’s CAR identified KSU’s internal communications as a point with potential for improvement and opportunity, according to KSU’s monthly CAR report.
Thomas Dale, former assistant director of information technology communications in the University’s Information Technology Services office, was hired to fill the newly created position following an open search and assumed the new role on Dec. 3.
Since beginning in his new role as internal communications manager, Dale has collaborated with leadership and UITS to develop a comprehensive strategy for improving internal communication and working to maximize efficiency, effectiveness and security.
Dale has been vital in the implementation of the new tool, KSU Today, which is a program meant to replace KSU Inform and serve as an interim program while the Office of Strategic Communications and Marketing continues to seek out the best strategy and tool. This new program was launched on Wednesday, Jan. 23.
“KSU Today has a better interface and improved mobile adaptability,” University Spokeswoman Tammy DeMel said. “KSU Today posts include categories and tags, making it much easier for readers to find the posts that interest them. And, every post can include a custom image, which embeds nicely within the text.”
The CAR is an initiative implemented by the USG to make public universities more efficient and effective in providing high quality education to its students, according to the USG’s website. KSU was one of the universities included in the first phase of the roll out in fall 2017. Phase two included remaining universities and was carried out in 2018.
According to the USG target timeline, the phase two initial draft is expected to be completed this month and published in April 2019 and will focus on the results and effectiveness of this initiative.
