Twenty-seven local businesses and vendors filled the Carmichael Student Center and University Rooms for Market Day. Market Day is a semi-annual event hosted and volunteered by Student Life and Student Media in which outside businesses are invited to campus for one day only to promote their brands and products.
The event took place on April 18 and included vendor booths and representatives from T-Mobile, Mary Kay, Kaplan Test Prep, Vespa, Chase Bank, U Club on Frey, Lofts of Kennesaw, GoodLifeBoutique.com and drew in hundreds of students..
To get more students to attend, free products and drawings for multiple giveaways were offered at most tables to give students knowledge about their respective businesses, hoping to gain new clientele.
“I know KSU as a whole has wanted to make better connections with the local community,” said marketing coordinator Amie Mowrey. Mowrey also said the event aims to show a greater support from the university toward the community businesses surrounding the campus.
Not only focusing on selling goods or services, some vendors offered more long lasting products and services. Kaplan Test Prep offered information about upcoming graduate school testing help sessions and Chase Bank offered options for their checking accounts for college students.
The Mary Kay cosmetics line was looking to also recruit prospective representatives as they talked about their merchandise.
“We are looking to make connections in the Kennesaw area that we love and let people know it’s not your mama’s Mary Kay,” said Sales Director Siobhan Alvarez.
Students did not just attend Market Day festivities; they were also representing their off-campus organizations, hoping to bring a bigger audience from KSU.
Sophomore L.P. Page spoke about @KSUAfterglo, an organization that formed through the First Baptist Church of Woodstock collegiate ministry, whose vibrant green duct tape has been seen all around campus.
“We’re not trying to push any agendas; we just want to have a good time,” said Page.
With the wide variety of vendors in attendance, Market Day tended to everyone’s wants, needs and interests. Whether students and staff came for freebees, school supplies, a stylish new addition to their wardrobe or simply to browse, no one left without new information about business in the Kennesaw community.
