MINI is now offering a discount to college students and recent graduates on one of their new vehicles.
Named after the company’s U.K. roots and its famed historic university, the Oxford edition vehicle was released last year and is available exclusively to college students and recent graduates, according to MINI’s website.
Students have the option of a 2019, two-door hardtop for $19,750 or the four-door hardtop for $20,750. This student discount rate is over $5,000 cheaper than the regular signature style hardtop vehicle.
“MINI wanted to capture the college student and grad market,” said MINI of Kennesaw’s General Sales Manager Amanda Farley. “They decided to come up with a vehicle that was entry level into the brand and would allow for them to receive a discounted rate.”
Farley said the car was designed with prospering young adults in mind. According to Farley, the vehicle is low maintenance and is only required to be serviced every 10,000 miles or once a year.
“MINI realized that what attracts a younger generation to the brand is feeling safe and secure while still having the performance and reputation of what BMW brings to the table,” Farley continued.
To qualify, students must be currently enrolled in or have graduated within one year from any two or four-year accredited school with proof of transcript or diploma, according to MINI’s website.
“The discount is set in stone by the manufacturer, so the dealer can not mark up the price,” said MINI of Kennesaw’s General Manager Andre Smith.
However, the price does not include the destination and handling charge of $850 and excludes license, registration, taxes, options and labor to install, according to MINI’s website.
“Other car manufacturers do not offer any additional savings like this for students,” Smith said.
Honda and Ford offer college students and recent grads a $500 rebate on any 2017 or newer vehicle, according to their websites. Nissan also offers up to $1,000 cash back on certain vehicles, and Chevrolet offers a discount program to college students and recent graduates for below standard prices.
“The car can get someone through finishing their bachelor’s degree or get them feeling safe and secure when they’re fresh out of college,” Farley said. “They feel comfortable to know that they won’t have any warranty issues or concerns to worry about while they’re in school or getting themselves started after graduating. Also, so that the parents can feel comfortable when buying their college student a new car.”
The features of the Oxford Edition include automatic transmission, 17-inch Cosmos Spoke Ally Wheels in silver or black, heated seats, anthracite headliner, panoramic moonroof, MINI teleservices and emergency call and Bluetooth communication.
The available exterior paint colors are chili red, pepper white, British racing green, midnight black and starlight blue.
“We have already gone through the first inventory of these vehicles and are working on the second set. We’ve sold several to KSU students,” Farley said.